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Private Label Products: Are They National Brand Killers?
The development of a consumer value proposition of private label brands and the application thereof in a South African retail context - ScienceDirect
Conceptual model of antecedents of intention to buy private label brands | Download Scientific Diagram
Embracing Private Label To Drive Own Brand Growth | Seurat Group
Private Label Soars During Pandemic, Battling Brands
To White Label or Not — BrandJump
Private Label Rice
How retailers can turn private labels into powerhouse brands | McKinsey
PDF) Branding of Private Label Products by Product Category: A Model Suggestion for FMCG Market
PDF) Increasing the Brand Equity of Private Label Brands
How retailers can turn private labels into powerhouse brands | McKinsey
Comparing Private Label Brand Equity Dimensions of the Same Store: Their Relationships, Similarities, and Differences: Business & Management Book Chapter | IGI Global
PDF) Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants
Chapter 2—Enhancing Brand Equity and Accountability
Brand Equity of Store Brands and Its Effect on Customer Value: Spanish Consumer Goods Retail Sector: Business & Management Book Chapter | IGI Global
Beginner's Guide to Private Labeling and White Labeling | Ecomdash